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Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses

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Green Giants

By: E. Freya Williams
Narrated by: Kelly Bourquin
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About this listen

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.

Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

©2015 E. Freya Williams. (P)2015 Gildan Media LLC
Business Development Consumer Behavior & Market Research Customer Service Environmental Economics Forecasting & Strategic Planning Management Business Innovation Market Analysis Sustainability
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What listeners say about Green Giants

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Interesting but narration makes hard to listen to

The content was interesting, possibly a little too focused on Unilever but interesting to learn about big corporations take on green.

Narration tempo was really off-putting for me, I could only take 30mins at a time. Narration was fast with pauses in places you wouldn't expect so quite disorientating.

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  • Overall
    4 out of 5 stars
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    2 out of 5 stars
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    5 out of 5 stars

Great content but, the audio leaves me wanting more.

Very good content, anyone who has an interest in sustainability, circular economics and sustainable business should definitely listen to it.
I do not like the voice of the author and/or the audio quality. It sounds very annoying and automated.

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  • Overall
    4 out of 5 stars
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    1 out of 5 stars
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    4 out of 5 stars

Robot narrator!

Decent piece of reference text spoilt by the narrator sounding like a robot! Well researched and referenced examples, good if you are already in the sustainability sector and need to widen your subject matter knowledge.

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  • Overall
    3 out of 5 stars
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    1 out of 5 stars
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    3 out of 5 stars

Really difficult to focus on the book.

I found the narration really distracting. Sounded like a robot and with odd upward inflections at inappropriate points. I had been looking forward to this book but will have to wait until I have the time to read it as the audio is terrible Such a shame.

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    3 out of 5 stars
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    4 out of 5 stars

Really good content but read by a robot

The content of the book is really good. Very helpful for small start ups looking to grow.
The only problem I found was that the book was read by a robot.

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    1 out of 5 stars
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very poorly produced audiobook

very poorly produced audiobook, which was disappointing as the physical book is good. i dont know how wlthis made it through the quality assurance process

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