Humanizing B2B cover art

Humanizing B2B

The New Truth in Marketing That Will Transform Your Brand and Your Sales

 Preview
LIMITED TIME OFFER

3 months free
Try for £0.00
£8.99/mo thereafter. Renews automatically. Terms apply. Offer ends 31 July 2025 at 23:59 GMT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for £8.99/mo after 3 months. Cancel monthly.

Humanizing B2B

By: Paul Cash, James Trezona
Narrated by: Jack Bennett
Try for £0.00

£8.99/mo after 3 months. Offer ends 31 July 2025 23:59 GMT. Cancel monthly.

Buy Now for £13.99

Buy Now for £13.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

If you want to move products, you need to move people. And if you want to move people, you need to move minds.

This is what modern B2B marketing is all about.

It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.

This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.

PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.

JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

©2021 James Trezona and Paul Cash (P)2021 Practical Inspiration Publishing Marketing Marketing & Sales Sales & Selling Business Management

Listeners also enjoyed...

 ABM Is B2B cover art
Stop Listening to the Customer cover art
The Remarkable Effect cover art
How Brands Grow cover art
Brand Real cover art
Unleash the Power of Storytelling cover art
Foundr Version 1.0 cover art
Bold cover art
Iconic Advantage cover art
Selling with Noble Purpose (2nd Edition) cover art
The Empathy Edge cover art
Do Fly cover art
Radical Relevance cover art
Contagious cover art
Outpacer cover art
The Compass and the Nail cover art
All stars
Most relevant  
expected a lot more from it. if you expect anything on b2b services, you'll be disappointed

just another book on branding

Something went wrong. Please try again in a few minutes.
Refreshing and insightful take on how to approach marketing within the B2B sector. How humanising differentiates and give you a genuine personal boost. I’ve used so much of this content so often. Thanks guys!!

Essential reading for any marketer

Something went wrong. Please try again in a few minutes.
A strong call for B2B marketers to balance the rational (that builds trust) with emotion (that enables a connection based on feeling) to create a memorable and often meaningful brand encounter. A new platform for sustainable growth? Definitely.

Second that emotion

Something went wrong. Please try again in a few minutes.