Scientific Advertising cover art

Scientific Advertising

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Scientific Advertising

By: Claude Hopkins
Narrated by: Ty Carthage
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About this listen

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Public Domain (P)2015 Tridb Audiobooks Advertising Marketing Marketing & Sales

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All stars
Most relevant  
This audio is great but I would recommend a pen and paper! Take notes

Amazing

so many 'a ha' moments!!!

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Simple and clearly presented, the original book contains basics about advertising that still hold true.

This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.

The book also makes reference to a few adverts that were included in the original publication.

Good book. Pity about the performance

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It was great for helping me get to sleep.

Also, Amazon... if this section isn't optional, it's probably a good idea to remove the "optional" designation

Dry AF

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