Scientific Advertising cover art

Scientific Advertising

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically. See here for eligibility.

Scientific Advertising

By: Claude C. Hopkins
Narrated by: Paul Jones
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

Buy Now for £6.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom Marketing Marketing & Sales Advertising

Listeners also enjoyed...

 The Millionaire Master Plan cover art
Your Next Five Moves cover art
The Lords of Easy Money cover art
The Art of War cover art
Blue Ocean Strategy, Expanded Edition cover art
$100M Leads cover art
The 5 Levels of Leadership cover art
The Ultimate Sales Letter, 4th Edition cover art
Zig Ziglar's Secrets of Closing the Sale cover art
Ca$hvertising cover art
$100M Offers cover art
Dotcom Secrets cover art
Contagious cover art
The Science of Self-Learning cover art
Traffic Secrets cover art
The Personal MBA: Master the Art of Business cover art
All stars
Most relevant  
I really enjoyed this book, easy to understand everything. I definitely listen the book again when i will start to advertise my business.

Great book.

Something went wrong. Please try again in a few minutes.
A master of advertising. Claude supposedly studied popular culture like his life depended on it. Don't leave your life to guess work. Read this

Great - quick - superb

Something went wrong. Please try again in a few minutes.
a good read that reminded me of the power of advertising and the need for it to be scientific as opposed to general would highly recommend for anyone to read if they do advertising

intense book with lots of messages

Something went wrong. Please try again in a few minutes.
Lacked substance for b2b business. Ithis is short as a plus. I regret having spent 9 euros on this

Pretty useless if you need to understad b2b communication

Something went wrong. Please try again in a few minutes.
Many useful reminders of the basics, quite a lot of extrapolating requires translate into a modern context.

Bit dated, but unerringly principles sound

Something went wrong. Please try again in a few minutes.
You might find one or two useful tips if you are new to advertising but nearly all the advice given applies to advertising in the 1950s and 60s

Outdated

Something went wrong. Please try again in a few minutes.