The Pricing Roadmap cover art

The Pricing Roadmap

How to Design B2B SAAS Pricing Models That Your Customers Will Love

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically. See here for eligibility.

The Pricing Roadmap

By: Ulrik Lehrskov-Schmidt
Narrated by: Ulrik Lehrskov-Schmidt
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £14.99

Buy Now for £14.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

  • Create packaging that makes your chief of sales high-five your chief of product
  • Pick pricing metrics that drive demand and expansion
  • Tap into every part of your customers’ budget
  • Validate new pricing before launch and migrate old customers

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

©2023 Ulrik Lehrskov-Schmidt (P)2023 Ulrik Lehrskov-Schmidt Consumer Behavior & Market Research Marketing & Sales Programming & Software Development Sales & Selling Software Development Marketing Technology Software Business Programming

Listeners also enjoyed...

 The SaaS Playbook cover art
Software as a Science cover art
Start Small, Stay Small cover art
Obviously Awesome cover art
The Mom Test cover art
Lean Marketing cover art
Hooked: How to Build Habit-Forming Products cover art
Execute Your Tech Idea cover art
The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital cover art
The Hard Thing About Hard Things cover art
Choose Your Enemies Wisely cover art
The Lean Startup cover art
Continuous Discovery Habits cover art
Product-Led Growth cover art
The Pricing Model Revolution cover art
Predictable Revenue cover art
All stars
Most relevant  
This is a great book, I think it's really useful for anyone in SaaS businesses.

great book

Something went wrong. Please try again in a few minutes.
Awesome value in reading this book. I can highly recommend this book to any leader or product organisation

The tangible approach to pricing

Something went wrong. Please try again in a few minutes.
this is a great practical tool to start working with pricing by asking good questions and use data to improve pricings.

practical roapmap to improve pricing

Something went wrong. Please try again in a few minutes.
Full of gems that, as a startup, one would not think to implement at the very beginning of your new and exciting product you are about to unleash on the world.

One of the best books on the subject

Something went wrong. Please try again in a few minutes.