Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting, highlight the challenges and opportunities involved with marketing the sustainability of chicken products.

Mark Clements, editor-in-chief, poultry, discusses coccidiosis control with Aldo Rossi, DVM, vice president of innovation and technical services with feed additive company Amlan.

Mark Clements, editor in chief, poultry, with WATT Global Media, is joined by Nils Grabowski, DVM, head of insect hygiene and technology the University of Veterinary Medicine Hannover, to look at the myths surrounding human consumption of insects and what developments in the area might teach the poultry industry.

Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can benefit from the adoption of GLP-1 weight loss drugs, the Make America Healthy Again movement and other changes to consumer perceptions of health and nutrition.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Chris Greene, national account manager, farm and ranch, Central Life Sciences, talk about how fly control and biosecurity impact poultry health and egg production.

Gina Sloan, founder of Agritx, and Mark Clements, editor-in-chief, poultry, discuss Agritx’s novel microbiome technology that helps chicks thrive and boosts bird performance.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Lynn Dornblaser, principal consultant at Mintel. examine the growing consumer preference for convenience in chicken consumption, as well as explore the dichotomy between premium and value.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Brian Earnest, animal protein economist at CoBank, discuss how changing consumer behaviors fuel genetic, artificial intelligence (AI), automation and other emerging innovations in the broiler industry.