Influence cover art

Influence

Science and Practice, ePub, 5th Edition

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically. See here for eligibility.

Influence

By: Robert B. Cialdini
Narrated by: Lloyd James
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £18.99

Buy Now for £18.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini Career Success Leadership Management Management & Leadership Marketing Marketing & Sales Negotiating Psychology Psychology & Mental Health Sales & Selling Time Management & Productivity Business Career Inspiring Thought-Provoking Marketing Psychology

Listeners also enjoyed...

 $100M Leads cover art
$100M Offers cover art
The Sales Acceleration Formula cover art
The 7 Habits of Highly Effective People cover art
Gap Selling: Getting the Customer to Yes cover art
The Almanack of Naval Ravikant cover art
The Psychology of Money cover art
The Magic of Thinking Big cover art
The 22 Immutable Laws of Marketing cover art
Contagious cover art
Methods of Persuasion cover art
Ca$hvertising cover art
Sell or Be Sold: How to Get Your Way in Business and in Life cover art
Made to Stick cover art
Expert Secrets cover art
Predictable Revenue cover art

Editor reviews

Understanding our psychology is made easy with the fascinating audiobook Influence: Science and Practice, written by well-known author and Professor of Psychology Robert B. Cialdini and narrated by Lloyd James. In complete and unabridged 5th Edition, this book is an intriguing look at why people say ‘yes’ and what makes us vulnerable to other’s requests. Hear the six psychological categories that lead us to be persuaded. Written in prose, this book is easy to read with the information memorable. It is the perfect tool for training in sales and marketing roles. Available now from Audible.
All stars
Most relevant
An interesting listen but a little repetitive in parts. The recording was from a cd and the prompts to change the cd are still present. Also repeats itself on at least two occasions.

Interesting

Something went wrong. Please try again in a few minutes.
I really struggled for the first hour or so as many of the examples regarding sales, advertising and marketing are somewhat obvious these days. Really starts to hot up half way through and couldn't stop listening from that point on. Enjoyable and educational. Excellent book

Starts slow but EXCELLENT audio book

Something went wrong. Please try again in a few minutes.
All of the cases used in this book are fantastic. A really well thought out book that flows and does not get boring at any point.

For whatever purpose you chose to read this, it will benefit you and you will learn a lot. Plenty of the real life examples are very relevant to every day life and you can extract lots of useful knowledge from this great read.

Throughly recommend, excellent for business, also highly beneficial to sales in particular.

Unbelievable book about such a wide variety of extensive research

Something went wrong. Please try again in a few minutes.
A slow start and I initially thought the author was labouring his point but I'm pleased I persevered because this was a fascinating. must read/listen

interesting and useful

Something went wrong. Please try again in a few minutes.
Professor Cialdini writes some of the best business psychology which I have recommended to many people in various countries. His work is justly translated into many languages, in some there are even multiple translations, such as Russian for instance.

Lloyd James is someone whose narration I have already enjoyed on several occasions and his delivery of every book carries conviction and comprehension so that it is easy to find oneself assuming that he it is read by the author himself.

I found this so in Fasting by Jentezen, and several other books in business and discipleship areas. I regard it to be a selling point for a book I am otherwise not sure if I should invest in if he is the narrator.

So when a favourite author actually teams up with a favourite narrator, then you have a no-brainer. Worth the credit and the time taken to listen through with care.

A fav writer teamed with a fav narrator

Something went wrong. Please try again in a few minutes.
Great book for all those wanting insight cognitive bias which effect us all absolutely fantastic

this is a must listen great book

Something went wrong. Please try again in a few minutes.
Book was recommended by Charlie Munger's vice president of Berkshire Hathaway and it a fantastic read it took to long to get around to listening to this book as it is full of things which I was unaware of

recommended by Charlie Munger

Something went wrong. Please try again in a few minutes.
Liked the researched based apporoach to the psychological aspects of what makes us say yes to a request.

Very interesting and nonobvious

Something went wrong. Please try again in a few minutes.

Would you listen to Influence again? Why?

Bits and pieces of it - there were bits and pieces I picked up from this book but for me it didn't go deep enough

What does Lloyd James bring to the story that you wouldn’t experience if you had only read the book?

I thoroughly enjoyed Lloyds reading he definitely brought it to life

Was this a book you wanted to listen to all in one sitting?

No

Good book but lacks something

Something went wrong. Please try again in a few minutes.
I have learnt allot and was immensely inspired.. I have already recommended this book to others.

Great Book

Something went wrong. Please try again in a few minutes.
See more reviews