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Influencer

By: Kerry Patterson, Joseph Grenny, David Maxfield
Narrated by: Eric Conger
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Summary

From the New York Times best-selling authors of Crucial Conversations.... Whether your goal is to change minds, change markets, or change the world - anything is possible for an influencer.

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social-science research, Influencer shares eight powerful principles for changing behaviors - principles almost anyone can apply to change almost anything.

©2007 Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler (P)2007 HighBridge Company
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What listeners say about Influencer

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Wow! Well explained must read

I’ve read a fair few books on psychology and change but this one actually explains the how behind it and gives you actionable ways of thinking and implementing it on a large scale. Would really recommend.

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Incredibly powerful

For years I had a New Years resolution to loose weight and weigh 86kg. I listened to this audiobook on how to change behaviour. I now weigh 83kg after using a six source weight loss strategy. Strongly recommend this

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4 people found this helpful

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Great book on behavioral change illustrated with real life examples

The book provides a framework on how to approach behavioral change. It's illustrated with impressive examples of real life projects such as eradicating the guinea worm disease, stopping AIDs in Thailand or socialising formal gang members and drug addicts at Delancey Street Foundation. Highly recommend.

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A must listen to audio book.

I read this book in the past and decided to buy the audio version so I can listen to it daily. This book is helping in my personal life as well as my Digital Marketing Career.

I will recommend it to anyone who is looking to influence behavioral changes in some way or another.

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great insights

I think it's a great book with good actionable insights and tips to how you can implement the theories in your every say scenarios

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A wholesome influence strategy

Robert Cialdini's famous book Influence is more about individual technique to gain influence.

But this book is more about gaining influence in a community and as a leader.

Read/listen to both books, you will gain a more wholesome view of influence techniques and methods.

Good listen.

It will be a bonus if there's a some summary/note accompanying this book.

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Disapointing

After reading Crucial Conversations, this book has been like a punishment. I did not want to leave it unfinished, since I read in another review that after the 6th chapter was going to get better. However the examples, the rhythm of the book was boring and not useful.
I agree with previous reviews that it is a summary of many experiments already explained in other books.

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