Running with Purpose cover art

Running with Purpose

How Brooks Outpaced Goliath Competitors to Lead the Pack

Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Running with Purpose

By: Jim Weber, Warren Buffett - foreword
Narrated by: James Weber
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Confirm Purchase
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Read by the author.

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.

Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves.

This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand's fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks’s success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In Running with Purpose, you will find:

  • Brooks’s bold strategy and unique brand positioning that fueled its move from the back of the pack to lead.
  • The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
  • The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders.
  • How Berkshire Hathaway's support and influence provided a tailwind for Brooks’s business and brand to surge.
  • An inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.

Photos and graphics are included in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Jim Weber, Warren Buffett (P)2022 HarperCollins Leadership
Leadership Workplace Culture Business
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

The Story of Lululemon: Little Black Stretchy Pants cover art
Am I Being Too Subtle? cover art
Influence Empire cover art
Where the Money Is cover art
The Transformative CEO cover art
Shoe Dog cover art
The Right Call cover art
Zero to IPO cover art
Super Pumped cover art
My Father's Business cover art
Nothing but Net cover art
Authentic cover art
The Caesars Palace Coup cover art
Keeping at It cover art
The Company I Keep cover art
Change Your World cover art

What listeners say about Running with Purpose

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.