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The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

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The Startup Way

By: Eric Ries
Narrated by: Eric Ries
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About this listen

Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want.

In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Listen to The Startup Way and discover how to embrace change, survive and thrive.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2017 Eric Ries (P)2017 Penguin Audio Business Development Business Development & Entrepreneurship Career Success Entrepreneurship Management Management & Leadership Motivation & Self-Improvement Workplace & Organisational Behavior Workplace Culture Business Career

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All stars
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I’d love to be able to jump through Audiable chapters of a book, but they have no title which makes this impossible. Please fix this

Please label chapters!!

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Digital Transformation is hard. Most organisation, assisted by a parasitic consultancy industry, do a poor job at it. In my experience digital transformation is typically an exercising checkbox management and short term thinning which offers no real lasting change or response to the rise of the digital native organisations which are disrupting a lot of big organisations.

The Startup way is an antidote this. Reis presents a well thought out and explained manifesto for applying the lessons of the lean startup to organisation across multiple industries.

The focus on value based analytics is highly welcome and address the deficiencies in how people have applied the lessons of Lean Startup. (Despite Ries spending a lot of time on this in TLS).

Very good read.

An important and timely book.

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Is it possible to claim only a few days after release that this is one of the best business books ever written? It feels like a paradigm shift - addressing the wider business community in a way that The Lean Startup only hinted at. Surely will be top of the reading list for anybody trying to make something happen in a complex organisation for a long time to come.

A beacon of progress

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Awesome Book, would recommend to all entrepreneurs world wide. go get it and start learning today!

Awesome

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Lean Startup planted the idea that it’s concepts apply to all forms of organisation, but didn’t show us how. In the Startup Way, change-makers in big organisations are given a language and supporting material to make long-term sustainable innovation viable. Hoping to apply this very soon.

The world needs this book

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good examples of situations when the method was applied across sectors, practical suggestions of how to implement it, inspiring

great concept with practical suggestions

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Cracking book. Can't wait to buy and listen to lean startup, something this book refers to throughout.

Might be worth buying lean startup

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A great book. helpful analogies to share with your colleagues who are struggling to embrace it adapt to transformation.

Engaging look at the future of organisations.

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Felt like the majority of the book was about 1 single corporate - GE, which the author worked with. Would have liked a much more diverse set of examples.

Far too focused on GE

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Anyone trying to innovate in a corporate environment should read this... and buy copies for their leadership teams.

Should be required reading

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