Showing titles in Social Media

Sarah Wynn-Williams, a young diplomat from New Zealand, pitched for her dream job. She saw Facebook’s potential and knew it could change the world for the better. But, when she got there and rose to its top ranks, things turned out a little different. From wild schemes cooked up on private jets to risking prison abroad, Careless People exposes both the personal and political fallout when boundless power and a rotten culture take hold.

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

Why do some leap ahead while others fall behind in today's chaotic, hyperconnected world? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our age - the rise of megaplatforms like Facebook and Uber; the out-of-nowhere rise of Trump and Corbyn - and reveal what's really behind them: the rise of New Power. For most of human history, the rules of power were clear. To get ahead or get things done, you mastered 'old power', which is closed, inaccessible, and leader-driven....

In a world where social media permeates nearly every aspect of life, Making Sense of Social Media is your essential guide to understanding and thriving in the digital age. Whether you're a casual user, a business owner, or simply curious about the impact of social platforms, this book provides a clear roadmap through the complexities of online communication.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation.

Social media doesn’t have to feel overwhelming. You just need a smarter way to approach it. Social Media Made Smarter is your real-world guide to building a time-saving, repeatable system for showing up online with confidence. Whether you’re a solo entrepreneur, service-based business, or small business owner wearing all the hats, this audiobook gives you clear steps to create content that works, without burning out.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before.

This is a self help-book like no other. Because you are not helping yourself, James Acaster is helping you. When James quit all forms of social media in 2019 he felt like he'd been born anew, but he was worried he'd suffer withdrawal and get lured back online to compete in a never ending popularity contest with only one possible winner (f--king Zuckerberg). He knew that in order to stay clean he'd have to replace everything social media used to give him with three-dimensional real-life activities.

Do you create great content but struggle to get noticed? Are you tired of chasing views without building real connection—or income? Content That Captivates is your clear, practical roadmap to mastering the art and science of going viral while building a loyal audience that truly cares.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

From workers being fired by algorithms, to online forums dedicated to revenge porn and encouraging suicide, to censorship of marginalised voices and the turbulent impacts of AI, Logging Off reveals that our digital world is currently fuelling crises that only empathy, agency and humanity can resolve. This book is a call for a radical reclamation of our digital world, for a more humane future that empowers us all.

The key to a booming business is your community. Founder of social media consultancy The Selfhood Daisy Morris is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media. This audiobook drops the jargon - Daisy will teach you how to take your community on a journey. From brand awareness through to conversion, you will have the confidence to expand your reach while nurturing your existing fans, followers, subscribers and customers to turn them in to loyal and repeat customers.

In Ten Arguments For Deleting Your Social Media Accounts Right Now, Jaron Lanier draws on his insider's expertise to explain precisely how social media works - by deploying constant surveillance and subconscious manipulation of its users - and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering 10 simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm.

Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line—but in reality, it's the story of both.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

Imagine a deadly pathogen that, once created, could infect any person in any part of the globe within seconds. No need to wait for travellers, trains, or air traffic to spread it, all you need is an internet connection. In this gripping investigation, Pulitzer Prize winner James Ball decodes the cryptic language of the online right and with a surgeon’s precision tracks the spread of QAnon, the world’s first digital pandemic.

Many theories that form the bedrock of good parenting were created decades before devices even existed - they don't consider the significant impact on a child's psychological and physical development. The landscape of the early years has changed so quickly, yet parents and caregivers do not have access to the evidence-based, practical advice they need to manage this invasion of screens. They can see their children become addicted to devices, but don't know what to do. Generation Zombie will fill this knowledge gap.

AudioLearn Crash Courses presents AWS Certified Solutions Architect - Complete review for the Amazon Web Services Certified Solutions Architect - Associate certification exam! Developed by experienced technicians and professionally narrated for easy listening, this course is a valuable tool when preparing for your AWS Certified Solutions Architect - Associate Certification Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the test. The material is accurate, up-to-date, and broken down into bite-sized sections.