Marketing Psychology
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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A good book for newbies
- By Gary Strickland-Clark on 02-12-18
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Release date: 30-12-12
- Language: English
- The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....
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Regular price: £13.00 or 1 Credit
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the speed function to listen at x1.45
- By Joe Dix on 08-07-22
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Release date: 04-05-21
- Language: English
- In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 03-08-21
- Language: English
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Interesting and Informative
- By JP on 22-11-23
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Release date: 19-05-20
- Language: English
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Solid Info from an Industry Veteran
- By Mark F on 29-02-24
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 06-08-19
- Language: English
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Off-putting narrator (audiobook)
- By Dreia on 18-01-23
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release date: 23-03-21
- Language: English
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- By: Robert Godin, Seth Cialdini
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Unabridged
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The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Release date: 27-04-20
- Language: English
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All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now....
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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A truly positive surprise - experience talking
- By Anonymous User on 24-02-19
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Release date: 16-08-16
- Language: English
- To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Shame...
- By CT on 24-10-18
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release date: 28-07-06
- Language: English
- Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Feels too much like a lead magnet
- By Fred on 05-08-23
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 11-05-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Good start but drifts a little
- By Nadia Hayes on 11-04-09
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 02-07-08
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- By: Joe Federer
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Unabridged
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Release date: 14-07-21
- Language: English
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- By: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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Thoroughly enjoyable
- By Donna McConnell on 14-02-18
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Release date: 18-09-17
- Language: English
- Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....
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Buying Trances
- A New Psychology of Sales and Marketing
- By: Joe Vitale
- Narrated by: Joe Vitale
- Length: 5 hrs and 27 mins
- Unabridged
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Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
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Buying Trances
- A New Psychology of Sales and Marketing
- Narrated by: Joe Vitale
- Length: 5 hrs and 27 mins
- Release date: 08-05-07
- Language: English
- Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant....
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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All you need for Marketing (seriously)
- By J. P. Walters on 03-05-20
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Series: Made Simple Series
- Length: 4 hrs and 19 mins
- Release date: 17-03-20
- Language: English
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....
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Psychology of Selling: Advanced EQ Strategies & Surefire Triggers to Boost Sales Instantly
- Use Emotional Intelligence Techniques to Make Your Pitch and Close the Deal Every Time
- By: Avery Wright
- Narrated by: Jacob Buchholz
- Length: 5 hrs
- Unabridged
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Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.
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little to no help
- By James Cahill on 13-06-22
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Psychology of Selling: Advanced EQ Strategies & Surefire Triggers to Boost Sales Instantly
- Use Emotional Intelligence Techniques to Make Your Pitch and Close the Deal Every Time
- Narrated by: Jacob Buchholz
- Length: 5 hrs
- Release date: 02-10-19
- Language: English
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The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect...
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The Psychology of Selling
- The Art of Closing Sales
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 5 hrs and 19 mins
- Unabridged
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How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.
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A touch dated
- By DMC on 03-03-16
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The Psychology of Selling
- The Art of Closing Sales
- Narrated by: Brian Tracy
- Series: Nightingale-Conant: Sales Training
- Length: 5 hrs and 19 mins
- Release date: 14-10-14
- Language: English
- How would you like to triple your income in just 12 months?...
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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This book does exactly what is says on the tin !!!! (Very well read)
- By Mr. Stephen S. Alderman on 01-04-21
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release date: 01-10-19
- Language: English
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- By: Patrick Lencioni
- Narrated by: Dan Woren
- Length: 4 hrs and 17 mins
- Unabridged
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Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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An important read that will change everything.
- By Stephen A. on 29-05-21
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Narrated by: Dan Woren
- Length: 4 hrs and 17 mins
- Release date: 23-02-10
- Language: English
- This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 28-05-19
- Language: English
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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